Customer Acquisition A → Z
Summary
We teamed up with Europe Luxury Car Hire - a B2C broker for high-end cars and SUV rentals across Western Europe - to architect a full-funnel acquisition engine. By combining SEO-driven content clusters, conversion-focused landing pages, and targeted paid campaigns, we generated thousands of qualified leads per month and closed dozens of high-value bookings, driving the platform from zero to a multi-million-euro commission business.
1. Client & Context
Industry & Offering
Europe Luxury Cars operates as a “boutique broker” connecting customers with luxury performance cars and premium SUVs (Range Rovers, Audi Q7, BMW X5) as well as exotic sports cars (Ferrari, Lamborghini, Porsche). Unlike category-based operators, they guarantee (and often deliver) the exact model you book, with white-glove pickup and drop-off anywhere you choose.
Digital Starting Point
- Team: We built the group from scratch, with back-end & front-end dev, designer, webmaster, junior SEO and PPC.
- Tech Stack: Proprietary CMS → Rails → on-prem servers → later migrated to WordPress.
- Traffic & Leads: Zero pre-launch; built from scratch with no existing SEO or paid programs.
Moshe built first the team, then the digital engine from zero - today we close hundreds of bookings every month without ever compromising on luxury experience." — Owner & Founder, Europe Luxury Cars
2. Objectives & Challenges
- Primary Goal: Build a brand from scratch, and equipt it with an end-to-end digital funnel to generate qualified leads and convert them into high-ticket bookings.
- KPI Targets achived
- Traffic: Grow to 50,000+ sessions/month.
- Leads: Drive thousands of form submissions and phone calls monthly (100-300/day in peak season).
- Conversions: Turn ~2-4 % of leads into confirmed bookings.
- Key Pain Points:
- No organic ranking or paid-media foundation.
- Dreamers with casual inquiries take up sales reps’ time - we perfected a complex, long lead form filtering out “dreamers” while keeping the lead form slick and welcoming.
- Manual processes for leads → telesales handoff. This means constant coordination between the teams.
3. Strategy & Execution
3.1 SEO-Driven Content System
- “Crossing” Pages: Auto-generated city x model x make pages (e.g. “Paris Porsche Cabrio Rentals”) to dominate long-tail keywords.
- Content Quality Shift: Hired full-time writers post-2016 to swap templated blurbs for rich, local guides - recovering rankings after Google’s quality update.
3.2 Conversion-Focused Funnel
- Form Redesign: Streamlined the inquiry form to balance qualification with volume-added progress indicators and live validation.
- Dynamic Landing Pages: Customized messaging for corporate rentals, ski resorts, personal delivery, B2B offers, etc.
3.3 Paid Media & Retargeting
- Channel Mix: Google Ads (search + retargeting), Facebook/Instagram prospecting, and email nurture sequences.
- Performance Optimization: A/B tests on ad copy and landing-page headlines; dynamic budget shifts to top-performing segments.
4. Results & Metrics
| Metric | Before | After (Low) | After (Peak) |
|---|---|---|---|
| Monthly Sessions | 0 | 20K | 60K+ |
| Leads / Month | 0 | 1,500 | 6,000 |
| Booking Conversion Rate | n/a | 2.7% | 4% |
| Monthly Bookings | 0 | 40 | 240 |
Annual Sales Generated (est.): €8.6 M+
5. Key Takeaways
- Content at Scale: Automated page generation + quality writing unlocks long-tail dominance.
- Holistic Funnel: Seamless handoff from SEO → form → telesales maximizes close rates.
- Data-Driven Iteration: Weekly tests and dynamic budget shifts keep performance ahead of demand.
6. Accelerate Your Acquisition
Ready to shake up your own customer acquisition funnels?